15X ROAS Baby!

A Home Services franchise partner with Owens Corning, Schoenherr Roofing was ambitious. Schoenherr’s foundation is their strong system of lead generation. Because they were generating business at $40 per lead, their growth was capped. As the saying goes, “What got you here won’t get you there.” They needed a path to scale the business. 

By working with an aggressive internal sales team, the business tripled sales in one year, drafting on a 15:1 Return on Ad Spend (ROAS).

Adbox expanded the already successful subdirectory listing model that started with Home Advisor, powered by Angi and Better Business Bureau listings, among others. Adding a superpower to this strategy, we automated the listing effort with our directory listing tool in Adbox, powered by Yext. As part of our suite of AdBox tools, we introduced Listing Sync Pro and Reputation Management Pro.

Listing Sync Pro:

‍Getting the Schoenherr local listings in hundreds of these directories is free, but it takes an automated directory listing platform. Adbox’s platform customizes and distributes franchise-level listings and reports at the local level.

Reputation Management Pro:

‍Out of the box, AdBox comes with reputation automation, so you can help each franchise location build a campaign to encourage happy customers to create user reviews – then it replicates each user review to all major review platforms.

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“With DBA and the Adbox mobile dashboard, we were able post ads and see sales in real time. Finally, we have a Cost Per Acquisition model for growth. We tripled sales last year, associating more than a 15:1 Return on Ad Spend. 15X ROAS baby!”
– Ross Schoenherr, Founder, Schoenherr Roofing

EXAMPLE REPORTS BELOW:

Champ challenger media reports revealed the “winner” for the campaign, with the slogan for the “Afterlife Guarantee,” which Adbox and our agency partner DBA coined as the coverage that’s “good for the life of the owner and the second owner.”

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